RoleSenior Product Designer
ClientPOWA
Year2026
ScopeUX/UI, Design system, Visual language
Project overview
A first MVP for an enterprise product spanning agentic delivery and intent structuring
I joined POWA at an early stage as a Senior UX/UI Designer, with the goal of designing a fully functional first MVP for an enterprise product spanning agentic delivery and intent structuring.
As a founding designer, I set up the design process from scratch, running it end-to-end and establishing practices to integrate AI into the design workflow.
Discovery
Mapped user journeys and defined the information architecture of the core workflows
Role and process
Discover
User journeys, information architecture and design workshops with the cofounder and product owner.
Prototype
Core flows, wireframes and interactive prototypes for web and mobile, iterated directly in code with Claude.
Build
The design system and UI kit from scratch, implemented as components, in Figma and Claude.
Shape
The look and feel, with the brand designer, translated into UI for dark and light modes.
Core flows, user journeys and personas
Core flows, user journeys and personasKey screens
Brand identity translated into UI, in dark and light modes
Design system: built from scratch and implemented as components
Web and mobile: prototypes iterated directly in code
Look and feel: defined with the brand designer
Iterated from Figma directly in Claude Code
Applying look & feel to components
After the desktop, the mobile experience was designed directly in Claude.
Deliverables
Design system
A design system and UI kit built from scratch.
Prototypes
Interactive prototypes for web and mobile.
Look and feel
A visual language for dark and light modes.
Next project
LIA Live