
As Design Lead, I researched and analyzed a complex legacy system, working with the Product Owner to produce documentation that informed its redesign.
I defined the foundation for a new B2B mobile application and its web-mobile integration strategy, directing the end-to-end design, from web UX concept to mobile UX/UI and digital brand identity.
A complex legacy system analyzed with the Product Owner and documented to inform the redesign.
The base for a new B2B mobile app and its web-mobile integration strategy.
End-to-end design, from web UX concept to mobile UX/UI and digital brand identity.
Hybrid methods and AI tools, with developers and product teams, to turn business needs into clear designs.


A UI pattern library that supports consistent growth across platforms.
UX/UI for a new B2B application, integrated with the web.
A brand identity for the product.

As Design Lead, I researched and analyzed a complex legacy system, working with the Product Owner to produce documentation that informed its redesign.
I defined the foundation for a new B2B mobile application and its web-mobile integration strategy, directing the end-to-end design, from web UX concept to mobile UX/UI and digital brand identity.
A complex legacy system analyzed with the Product Owner and documented to inform the redesign.
The base for a new B2B mobile app and its web-mobile integration strategy.
End-to-end design, from web UX concept to mobile UX/UI and digital brand identity.
Hybrid methods and AI tools, with developers and product teams, to turn business needs into clear designs.


A UI pattern library that supports consistent growth across platforms.
UX/UI for a new B2B application, integrated with the web.
A brand identity for the product.